Your Event by Paula Smith Designs Inc.
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A PLANNER'S VIEW

INTO OUR MINDSET
​

Putting it to Print

3/14/2021

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We love having the luxury and liberty of using print to accentuate our events, both graphically and aesthetically.
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As we develop the visual details of each and every theme, be it a wedding or special celebration, we look to create ways of unifying typography, imagery and appropriate methods of production. We believe that these details add both value and integrity to a vision, as well as underscore the personalities of our clients while reflecting their styles.

Our in-house graphic ability runs the gamut in customizing printed components for our clients. For weddings and special events, we offer design and printing of: Invitation Suites, Save the Date Announcements, Menus, Reception Cards, Seating Charts, Guest Hang Tags for Welcome Totes and Favors, Weekend Welcome Cards, Couple Love Letters, Signage and Guest Register Books. Truly, any way you can envision a message needing to be delivered, we are charged in finding creative solutions so that it fits perfectly into a celebration.

We start with a blank page in each and every scenario as we explore the needs and budgets of our clients. There are several ways to approach design while moving toward the end product.

We pose these questions to our clients as we guide the process:
  • Stylistically, do you tend toward traditional, formal, modern, minimal or eclectic? 
  • What part of your budget is allocated for print?
  • How much emphasis do you place on paper and letter writing?
  • Are you eco-minded? Do you have interest in minimizing print and paper usage?
  • Are you using a website or e-vite for part of your guest correspondence and the rsvp process? 
  • Determine an appropriate mailing date for invitations so rsvp responses are returned in time for print production of place cards and seating charts.
  • Show us samples of things that make you smile?
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Each client arrives at this process either with a very personal
and specific vision or are open to all possibilities, therefore we offer a trove
​of solutions relying on the many longstanding relationships 
we have with a variety of printers and methods. 
From the get-go, we work from a flexible design mind set so that each client feels comfortable with options be it creating in house custom designs or partnering with fine stationary houses that provide pre-designed suites which offer just enough customization for client to move swiftly to a solution without the investment in a full design assignment. We believe that there are many paths to arriving at a beautiful and unique suite and it need not come with compromise. 
​
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We love the opportunities that unfold in print as we develop 
and plan our events. It’s a natural extension of who we are 
​as designers and as detail-minded planners. 
We truly appreciate well developed graphics that add to décor and styling and not detract. It’s a step we feel worth taking when our clients are making so many investments in creating their perfect day. In taking design to the next level, there are many print processes that allow us to offer short run solutions and pricing options using digital technology as well as pushing the envelope (literally!) and crafting in the realm of letterpress, engraving, dicutting, embossing and varnishing applications. When you toss in the many paper possibilities from cotton, recycled, high gloss, wove, flecked and beyond and quite frankly, there is so much fun to be had in making it the end product so spot on.
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​We are grateful for our print vendors and artisans
​and could not get to the end without their expertise, skills, commitment to service and doing whatever it takes to make the deadline.

​
​For all the years of working together and turning the many pages,
I’d like to highlight these local Hudson Valley businesses
and thank them for being part of our team and always delivering:


Central Press, Millbrook, NY
Cordially Corinne, Millbrook, NY
Marjorie's Letters, Hudson Valley
Moore & More Printing, Millerton, NY
Mr. P's Placecards, Chatham, NY
Pro Printers, Hudson, NY
Two Sparrows Homestead Signage, Newburgh, NY
Quality Printing Company, Pittsfield, MA​

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    Event Planner & Designer
    Founder of Your Event and Paula Smith Designs, Inc. 

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  • Home
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    • FAQ
  • Blog